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Carly Bigi

Founder + CEO at Laws of Motion
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Carly Bigi founded Laws of Motion with the belief that “women shouldn’t have to sacrifice time or money for a highly-tailored aesthetic.” Guided by that north star, Carly built a new-age fashion company which uses data science, interaction with each customer individually, and a set of algorithms developed to map women to their perfect size.

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  • While macro consumer trends are driving personalization, inclusivity and sustainability in industries like healthcare and beauty, the apparel industry lags in its use of precision data, supply chain innovation and sustainable practices.

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