Carly Bigi founded Laws of Motion with the belief that “women shouldn’t have to sacrifice time or money for a highly-tailored aesthetic.” Guided by that north star, Carly built a new-age fashion company which uses data science, interaction with each customer individually, and a set of algorithms developed to map women to their perfect size.
Fashion tech has evolved to include 3D weaving and million-data-point body-scan technology that ensure perfect sizes, and made-to-order items that reduce waste.
While macro consumer trends are driving personalization, inclusivity and sustainability in industries like healthcare and beauty, the apparel industry lags in its use of precision data, supply chain innovation and sustainable practices.