As a Senior Strategist for former New York City Mayor Mike Bloomberg, Cooperman was a lead pollster for his 2020 presidential bid, developing the communications and paid media strategy for the campaign. In the corporate arena, Cooperman has extensive experience helping businesses build their brands and deepen customer engagement. As a research partner to Margaritaville for a decade, she helped them grow from a regional chain of restaurants to a hospitality and lifestyle brand. She also has worked with Equinox, VICE Media, HBO, Apple, Snap, Major League Baseball, Walmart and Citizens Bank.
Schoen Consulting announced today that it is rebranding as Schoen Cooperman Research (SCR) and appointing Carly Cooperman as CEO.
I’m proud of the business that Doug and I have built along with our team over the past 13 years, and I’m thrilled to formally take the reins and help our clients continue to drive change and advance their causes. I deeply believe that data-driven insights and smart strategy from the political arena can help organizations facing even the toughest challenges win.