Instead, the toy brand had to contend with a major supply chain disruption when its Chinese factories shut down at the end of March, stock-outs at its leading wholesale account Amazon.com Inc., and sales that increased 100% to some days 300% from March until September.
Sales are up 100% year over year for toy brand Exploding Kittens, chief operating officer Carly McGinnis tells Digital Commerce 360. McGinnis shares how the brand navigated supply chain disruptions during the pandemic, why the brand is investing more in its direct-to-consumer website, and why the toy and game category may not have its usual holiday sales boom this year. Chief operating officer Carly McGinnis shares how Exploding Kittens navigated supply chain disruptions during the pandemic.