Caroline Hoffmann

Head of PR & Communications at MarketOrders and 1 other company
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Caroline is a French communications & PR expert based in London. She is passionate about helping startups grow and get their voice heard. She has worked in various industries and has been focusing on technology, especially Fintech, for the past 2 years.
A strong believer that technology can make the world a better place, she also thinks that women should be more represented and heard in the industry and likes to support them. She delivers workshops to empower startups doing their own PR at an early stage when they usually don't have the budget to contract an agency or a freelancer.

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  • PR is about persuading and influencing people through unpaid methods. Advertising is usually used to promote, sell a product. PR is used to build, protect and enhance the image of a brand. PR has more credibility because, allegedly, it is independently verified by a trusted third party, rather than purchased. And this is what makes PR trustful. Would you trust a sales guy who wants to sell a product, or someone like you and me who has no ties with the company, who actually tried the product and shares his feelings and opinion about it? We all know the answer. As a startup, you need to know what your objectives are before choosing whether you should do PR, advertising, or both. Both tactics have different outcomes answering different needs.

  • We are humans, not robots. Some days, we smash it, some days, we’re not in the mood or need to rest, change our mind. Working remotely allows you to do so. I always try to work around 35 hours a week and don’t stick to the 9 to 5 schedule. If I need a break on Wednesday, I take it, and finish my work during the weekend or an evening.

  • A cryptocurrency is a digital currency. It was created to transact on the blockchain, a technology enabling highly secured and fast peer-to-peer online payments using digital contracts. There are different types of cryptocurrency, which are either called a coin, if it operates on its own blockchain, like bitcoin or ethereum, or a token, if it operates on an existing blockchain. Cryptocurrencies are stored in a digital wallet and can be exchanged for other cryptocurrencies or fiat currencies such as dollars, euros or pounds. Investors can purchase crypto by buying them directly on an exchange, by participating in a public offering similar to the stock market or by “mining” them. Investors who “mine” earn cryptocurrency by validating other cryptocurrency transactions on the blockchain. Before you invest, take the time to understand how the technology works. Knowledge is power. The first thing I would do before investing in cryptocurrency is take time to understand the basics of the technology, the ecosystem and the industry.

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