Caroline is a French communications & PR expert based in London. She is passionate about helping startups grow and get their voice heard.
She has worked in various industries and has been focusing on technology, especially Fintech, for the past 2 years.
A strong believer that technology can make the world a better place, she also thinks that women should be more represented and heard in the industry and likes to support them.
She delivers workshops to empower startups doing their own PR at an early stage when they usually don't have the budget to contract an agency or a freelancer.
Trojan Condoms Release Erotic Bread Cookbook in a Bid to Battle Against Lockdown Sales Slump - Medium, May 2020
“In times of crisis, the only way to survive and thrive is to adapt your strategy as soon as you can. You need to be an early adopter of the new trends, to surf on the wave and newsjacking is a good way to do so. The Erotic Bread Cookbook by Trojan Condoms is smartly done!”.
“Using a light tone of voice can really help you increase awareness as people are craving something that makes them smile and are then more likely to share it. If not an increase in short-term sales, this tactic could boost the image of the brand on the long-term, which will have some repercussions on the sales later on. This is why it is important to keep on creating interesting and engaging content, even in difficult times. The rewards might not be immediate, but they will come!”
Marketing during COVID-19: What’s the right strategy - Databird Business Journal, March 2020
“The coronavirus has definitely disturbed the economic climate and businesses better adapt the way they communicate to their audience.
The first thing they should do is to stop advertising their product or service the same way as they’ll come across as insensitive and selfish.
In this situation, I recommend a marketing strategy that includes 3 steps: acknowledging the situation, educate, and spread positive vibes.
Even though these exceptional circumstances might lead to some economic distress, businesses should acknowledge the crisis and show compassion. Show your audience that you care about what is going on and that you’re ready to help any way you can. Although, depending on your service or product, you might not be able to maintain any activity, showing your followers that you care will only make your brand more likeable.
Businesses should also educate their audience on ways they might be able to help businesses and others.
For businesses like restaurants, a way to help might be ordering deliveries. For other businesses who have no way to maintain any kind of activity, they should share about ways people can donate to relevant charities or how they can save lives like staying at home if possible. Take this opportunity to position yourself as a leader and give advice people will share and follow.
Businesses should definitely share positive vibes while staying respectful, as this is a very serious crisis that people have died from. You must find the right balance and share some good news and positivity. People won’t remember what you said but they will remember how you made them feel. Making your followers laugh, smile, or just feel good will also help your brand image.”25 March 2020
Cryptocurrency Scams Even Savvy Investors Can Fall For - People Looker, January 2020
“A cryptocurrency is a digital currency. It was created to transact on the blockchain, a technology enabling highly secured and fast peer-to-peer online payments using digital contracts,” said Caroline Hoffmann, the head of public relations and communications at MarketOrders in London.
“There are different types of cryptocurrency, which are either called a coin, if it operates on its own blockchain, like bitcoin or ethereum, or a token, if it operates on an existing blockchain,” Hoffmann continued. “Cryptocurrencies are stored in a digital wallet and can be exchanged for other cryptocurrencies or fiat currencies such as dollars, euros or pounds.”
Investors can purchase crypto by buying them directly on an exchange, by participating in a public offering similar to the stock market or by “mining” them, Hoffmann said. Investors who “mine” earn cryptocurrency by validating other cryptocurrency transactions on the blockchain.
Before you invest, take the time to understand how the technology works. “Knowledge is power,” Hoffmann stresses. “The first thing I would do before investing in cryptocurrency is take time to understand the basics of the technology, the ecosystem and the industry.”18 January 2020