Carson Krieg | Source | Director Global Alliances, Last Mile Expert at project44
Carson Krieg
Carson Krieg is Head of Industry Growth for the last-mile business at project44. He works with retailers to perform network analysis of their customer base and develop exceptional delivery experiences. Carson joined project44 through its acquisition of Convey, a Delivery Experience Management (DEM) platform, which he co-founded in 2014. Previously, Carson was a consultant at Metafora (formerly CarrierDirect), a software development firm for the supply chain industry, and started his career at GlobalTranz, a leading 3PL in North America. Carson is a co-inventor of two patented technologies related to dynamic carrier selection and management.
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project44
Director Global Alliances, Last Mile Expert
started Sep 2021
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One way to cut down on accidents is to minimize how often shipments are handled. For that reason, avoid sending palletized freight through a hub-and-spoke network or using an LTL carrier, recommends Carson Krieg, head of last-mile industry solutions and strategy at project44. There’s too much propensity for damage when items have to be moved or reorganized.
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“Complexity in the last-mile landscape is increasing, and if you don’t have a solution that aggregates new in-transit events across all of your carriers, you’re going to fall behind your peers,” says Carson Krieg, head of industry solutions and strategy for last mile at project44. “The precedent has been set. You make a promise to your customers by offering two-day delivery, and you’re not going to be able to keep that promise with a legacy fulfillment system and the postal service.”
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“Shoppers are going to put retailers to the test this year, despite awareness of the challenges sellers face,” says Carson Krieg, director of industry solutions and strategy at Convey by project44. “Free, fast, on-time delivery is the expectation, thanks to Amazon’s dominant influence on retail. This year’s survey reveals that transparency on pricing, estimated delivery dates, and shipment delays is of utmost importance for sellers to remain competitive.”