Cassandra Rosen | Source | President, Branding & Media Relations Consultant at FK Interactive
Cassandra Rosen
Cassandra Rosen is an internationally recognized authority in building and scaling high-profit brands and has been featured in Forbes, Yahoo! Finance, USA Today, Dow Jones' MarketWatch, and more.
She is the President and co-founder of FK Interactive, a brand development, marketing, public relations, and management consulting agency for high-net-worth organizations and key opinion leaders.
-
FK Interactive
President, Branding & Media Relations Consultant
-
8 incredible white wines under $15 that sommeliers say taste way more expensive
Happy #NationalWineDay.
Article -
People Who Want to Boycott Russian Vodka May Make a Critical Mistake
(Quoted expert on import brands and retail marketing) Throwing out your Russian vodka in the wake of the country's war on Ukraine? You better check a critical matter on the label.
Article
-
When you factor in consumer demand, retailer adoption, technology, and manufacturing ease along with limited retail shelf space, plant-based start-ups are chipping away at market share from big players. By partnering, major CPG brands can leverage existing marketing assets and distribution channels with new opportunities in the plant-based category, creating strong partnerships, deeper retailer relationships, and new revenue streams that will strengthen brand portfolios and generate growth.
It's a fact: consumers are getting smarter with their food choices. Times are changing, and we're ready for better options on the table. Big CPG brands are finally recognizing this, and instead of trying to revert consumers to previous patterns and old behaviors, they're putting their money where they know our 'mouths' are headed.
