Catharine Montgomery | Source | Founder and CEO at Better Together

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Catharine Montgomery

Founder and CEO at Better Together
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With deep expertise in education, environmental and social justice issues, Catharine founded the social impact-focused communications agency Better Together after an extensive career working both in-house and at multiple communications agencies on numerous campaigns that have helped bring about social change. Catharine graduated from Auburn University with bachelor’s degrees in Public Relations and Marketing and earned her MBA at the University of Maryland’s Smith School of Business.

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  • "Fintech for Good": A Genuine Effort or Marketing Ploy?
    Catharine warns that "Fintech for Good" risks becoming an exploited phrase if not backed by action. She highlights the need for transparency, accountability, community collaboration, leadership diversity, and long-term commitment to ensure fintechs genuinely uphold ethical standards and avoid mere marketing tactics.
  • Gemini 2.0: Revolutionizing AI in the Digital Workplace
    Catharine highlights Gemini 2.0’s agentic AI as a game-changer for workflow automation, addressing issues like siloed communication. She emphasizes the need for transparency and training to integrate Gemini 2.0 effectively, while ensuring ethical use by mitigating biases. Industries like healthcare and education stand to benefit, but equitable access remains crucial. Gemini 2.0’s proactive problem-solving sets it apart from other AI models.
  • Balancing AI and Human Insight: Boosting Productivity Without Over-Reliance
    Catharine advises leaders to set clear AI usage guidelines and maintain human oversight to avoid over-reliance. Workers should understand AI's capabilities and biases, fostering a skeptical and innovative mindset. AI can expand talent pools by identifying potential in candidates and recommending personalized training, thus enhancing internal mobility and growth.
Recent Quotes
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  • Give yourself grace. It is extremely tough to be the founder of a business. If you've gotten to this point, you likely hold yourself to a high standard. Give yourself a grace period to learn, grow, fail, grow again, succeed, fail, and repeat.

  • My journey to starting Better Together was not without its challenges because I left my previous job due to a racist employee, but ultimately, I was able to overcome them and achieve my goal of starting a socially-responsible business that could make a real difference. I am going to continue growing Better Together and make it a scalable solution for others to join me in making a positive impact on the world.

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