Catherine Erdly

On the record

During Catherine's 20 years in retail, she had worked on sales and product strategies, traded budgets of over £400 million, managed large teams and been part of the behind-the-scenes in some of the big names on the UK high street. Her passion has always been for working with exciting product, but she never loved the politics of the big retailers so in 2018 Catherine decided to start her own business. She is passionate about using her skills and experience to help product business founders create freedom and flexibility through having financially rewarding businesses.

Recent Quotes
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  • Superdry is not cheap or agile enough to compete with fast fashion, nor desirable enough to compete with luxury, and whilst the impact of the pandemic has dealt the brand another blow, Superdry was struggling well before the virus struck, with four consecutive years of declining profits.

    6 March 2021
  • Lidl has resisted the allure of online shopping for a long time and what they are really positioning themselves as is the go-to value retailer for people wanting convenience and great prices, rather than trying to establish themselves in the very competitive online grocery market.

    6 March 2021
  • Thinking ‘local first’ is a great strategy — anytime you need to buy something, if you were planning on buying it online could you buy it locally instead. Every single penny counts at this difficult time, and that is the easiest and quickest way to make a difference to them.

    6 March 2021