A tenaciously curious problem solver with global agency pedigree and startup hustle. Catherine is an innovative, results-driven communications and marketing leader who has worked for startups to Fortune 100 companies and many in between. At the end of the day, Catherine works with clients in a true partnership capacity to create smart solutions to their complex business problems. Catherine is a motivating leader to her teams, a strategic counsel to her clients and a networker extraordinaire. Having run global agency practices as well as launching, running and selling startups, Catherine brings a unique blend of experiences, skills and perspectives to each client she partners with. She has helped her clients launch entire industries, grow brands, tell stories and at the end of the day, everything she does is driven to help her clients grow and drive business.
Former MSLGroup consumer leader Catherine Merritt launches agency. From PR Week
As [agencies] get bigger, the growth adds layers. They lose that client-focused way of thinking: paying attention to and committing to understanding the client’s business.