Cathryn Baker | Source | Founder/President at Avanzara'

Cathryn Baker is a dynamic coach, consultant, and keynote speaker who brings decades of experience and a passion for personal growth to every engagement. Over her 37-year career, Cathryn co-founded and successfully exited two staffing companies, gaining invaluable expertise in leadership, operations, and sales.
After discovering her "unlived life" on a ranch in the Texas Hill Country, she pivoted to launch a coaching and consulting company dedicated to helping businesses develop their talent—particularly mid-level managers poised to become the leaders of tomorrow. Cathryn's approach blends her coaching expertise with real-world business insights to bridge the gap for mid-level managers, transforming them into high-impact leaders.
As a keynote speaker, Cathryn inspires audiences with her signature talk, "Your Unlived Life is Waiting for You", an engaging mix of storytelling and actionable strategies to help individuals unlock their potential and pursue their dreams. Her innovative StorySelling workshops empower sales teams to craft compelling narratives that build relationships and close deals.
Now residing on a ranch in East Texas with her husband, Cathryn is driven by her passion for helping people discover their true potential and take meaningful action to achieve it.