Charisse Jacques | Source | GM and COO Customer & Category Management Solutions at SymphonyAI Retail CPG
Charisse Jacques
Charisse leads US client teams as well as the global analytics shared service supporting client teams. Charisse has 20 plus years of experience across management consulting, retail and consumer-oriented organizations. Her consulting experience includes roles at McKinsey & Company, A.T. Kearney as well as boutique firms. In addition, she has held industry roles in merchandising / category management, strategy, innovation and other operational roles.
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SymphonyAI Retail CPG
GM and COO Customer & Category Management Solutions
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Ignoring price-sensitive shoppers could cost grocers even though they are only 1/3 of consumers
Price sensitive consumers may be on the decline and make up only a third of all grocery shoppers, but they appear to have an outsized impact on select categories as rising inflation prompts them to rein in spending, according to new research by Symphony RetailAI.
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Omnichannel Grocery Shoppers Spend 20% More - Multichannel Merchant
Omnichannel grocery shoppers spend on average 20% more and shop more frequently compared to those that just visit the store, a study found.
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E-commerce is Slowing; Will the Trend Continue? - The Food Institute
As more consumers headed back to brick-and-mortar stores, e-commerce sales in July decreased 3.1% month over month.
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The online grocery trend should be seen as a win-win omnichannel scenario, not a matter of ‘bricks versus clicks,’ as omnichannel grocery consumers shop more frequently and spend up to 20% more compared to in-store-only shoppers.
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This could be why we also saw that 6% of incremental spend came from increased frequency. t’s not that these shoppers are switching to buy everything online. Rather, they can select the channel that best suits their situation or the purchase occasion.
