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Charles Williams

CEO at Percy
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Charles Williams is the founder and CEO of Percy, a data intelligence company helping real estate agents and loan officers develop more meaningful relationships with their prospects, clients, and each other. A third-generation real estate professional acutely attune to the market, Charles was identified a fundamental gap in real estate: the fact that no one was quantifying or presenting buyers as an asset to agents and brokerages, even though they comprise 50% of transactions. Williams and his team of dedicated professionals at Percy are actively solving that problem, servicing hundreds of the nation’s largest real estate brokerages.

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  • Williams believes that, armed with actionable insights into a homeowner’s assets and intent, real estate agents and mortgage loan officers could build more meaningful relationships with prospects and clients. In founding Percy, Williams created a data intelligence company that is the first buyer marketplace to collect, analyze and expose demand for a home, providing intellectual and predictive data that has helped hundreds of thousands of real estate and mortgage professionals generate more seller leads, listings and profit.

    In Fox Business: "In a recent interview on 60 Minutes, Fed Chair Jerome Powell gave a strong indication that they won't be cutting rates before the economy hits the target inflation of 2%. With jobs numbers still very strong, it's not likely we'll see a rate cut until March, perhaps even May. And even then, it will be a slow and gradual pullback, so we'll be lucky to dip below 6% mortgage rates by the end of the year."

    In Fox Business: "The new loan limits essentially mean that homeowners who have seen price appreciation can refi into a Fannie or Freddie loan," Charles Williams, founder and CEO of real estate and mortgage behavioral data provider Percy. "This is good news also for potential homebuyers who want to buy at the higher end of the new limit."

    In Yahoo Finance: "Charles Williams, founder and CEO of real estate data analytics firm Percy, said that Moody’s action makes the United States’ ability to borrow a little bit costlier, as the nation is seen as a riskier bet when it comes to global investments, and at a time of unusually high federal deficit. 'This is already driving up the cost of Treasuries, which will drive up the cost of mortgages and reduce the money Americans can spend on discretionary purchases,' said Williams"

    Charles Williams, CEO of mortgage tech company Percy, observed the positive momentum in the market for a story in Mortgage Professional America: "There are several nuggets of positivity in the market currently. Fundamentals are generally improving across the board, and we expect homebuying activity to continue to pick up through the year as 30-year mortgage rates will likely close out in 2024 at around 6%. Home prices are likely stabilizing as well, so smart homebuyers will get in on the market ASAP, as the average monthly mortgage payment is not going to get that much cheaper in the months ahead."

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