Jake is a real estate trendsetter because the mission of The Locker Room requires him and the company to go in the opposite direction of everyone else. The real estate coaching industry is very competitive with a majority of coaches focusing on teams and middle-high producing agents. Jake and The Locker Room focus on the under-served that represent 90+% of N.A.R. and that is those currently selling 24 or fewer homes per year, especially brand new agents and agents within their first 2 years of the business. With an 87% failure rate, The Locker Room has taken a stance and refuses to let affordability or accessibility be the reason every agent doesn’t have access to world-class training and resources. The Locker Room’s mission is to move the needle in the opposite direction by reducing the attrition rate in our industry by creating productive and resourceful real estate agents.