I talk about leadership, reputation and communications. Cheryl Dixon is a global communication and brand strategy executive with more than 30 years of experience shaping corporate, brand and leadership narrative and reputation for global iconic companies across diverse business verticals, including Coty, Grohe, CHANEL, Pepsi Cola North America and Ernst & Young LLP. In addition to her corporate experience, she has been an Adjunct Professor for 16 years, teaching graduate level classes in strategic communication, leadership, global brands and storytelling at Columbia University. She is a LinkedIn Top Strategic Communication Voice and LinkedIn Top Corporate Communication Voice.
What worked so well for Brady on the playing field for the past 22 years could serve as an inspiration for company executives on their own “playing fields” in board rooms, corporate and virtual offices and on factory floors.
Taking a cue from Winston Churchill’s observation that, “Generals are always prepared to fight the last war,” business leaders should do a reality about their plans to manage a crisis at their company in the new year: Will they be prepared to respond to their next crisis—or their last one?
The responses to the impact of the tornadoes by Amazon and others are providing business leaders with important examples of the best practices for managing and communicating about a crisis.