Cheryl Fork is the founder and owner of FORK & MELON, a clean luxury soap brand created for discerning, health-conscious individuals with a cultivated sense of style—aka soap for fashion people. She also writes the intellectual style newsletter, Soap As Fashion, where she explores the intersection of personal style, health, beauty, motherhood, marriage, culture, and more.
Cheryl began her career in the New York fashion world, where she honed her eye for design and luxury. She continued to build her expertise in product development, marketing, and strategy at premium global brands, always infusing her roles with an elevated sense of style.
Facing a crossroads during her fertility journey, Cheryl entered the world of clean beauty and home products, driven by a desire to choose healthier options for products she used. Dissatisfied with the lack of stylish, clean ingredient-driven hand soaps, she leveraged her extensive background in product development, passion for skincare, and impeccable aesthetic to launch FORK & MELON in 2018.
FORK & MELON reimagines soap as a fashion statement—an essential, functional piece of personal style. With a commitment to clean, luxurious ingredients and sustainable design, the brand emphasizes timeless aesthetics, health and well-being, and environmental consciousness. Refillable and collectible bottles, paired with large soap refills, embody the brand's ethos of style, health, and sustainability. FORK & MELON has captured the attention of discerning, style-savvy consumers, including boutique hotels, one of which recently earned a Michelin key.
Fashion for your sink. Soap as fashion.
Cheryl currently lives in Carlsbad, CA with her husband and young daughter.
including cheap jeans, "personality socks", and my first Substack post
The day is finally here. The first ever Soap As Fashion collection is available today. You may have seen hints that the FORK & MELON pre-fall 2024 collection is inspired by navy and white nautical stripes, which are classic of course, but feel especially of-the-moment.
I am taking my company, FORK & MELON, in a new direction. Today’s issue of Soap AF is my attempt to explain the reasoning behind the shift, and to give a hint of what is coming…
FORK & MELON is now…clean luxury soap, aka soap for fashion people...!!!
As the all-consuming thing that is motherhood is slowly allowing for more space in my head, I've decided to start a simple newsletter where I will share some of the cool things I've recently learned about or possibly always loved.