Chiara Scudieri | Source | Founder, Haircare Expert, Product Developer, and Advocate for Sustainable Bea...

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Chiara Scudieri

Founder, Haircare Expert, Product Developer, and Advocate for Sustainable Beauty at I.C.O.N. Products
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With words in Forbes, Vogue, Glamour and more, Chiara Scudieri is the visionary co-founder of I.C.O.N., a global beauty brand renowned for its innovative and eco-friendly haircare solutions. With a career spanning over two decades in the beauty industry, Chiara has established herself as a leading authority on haircare, combining a deep passion for creativity with a commitment to sustainability. Based in Los Angeles, her expertise is rooted in her hands-on experience as a stylist, where she has continually pushed the boundaries of haircare innovation. Expert topics Chiara can speak to include innovative haircare solutions, sustainable beauty practices, vegan and organic haircare, professional salon techniques at home, global beauty trends and the science behind haircare.

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  • Rosemary Oil: Benefits, Misconceptions, and Proper Use
    Chiara explains that rosemary oil "improves scalp circulation" and suits all hair types when diluted. Misconceptions include it being a "miracle cure" for hair loss. The Mielle Organics controversy highlights the need for consumer education on realistic expectations.
  • Heated Hair Tools: Expert Tips to Minimize Damage
    Chiara warns that "all heated tools can damage hair if misused." She advises using heat protectants, adjusting heat settings, and limiting exposure to prevent breakage. Heated brushes offer convenience but should be part of a regimen prioritizing hydration. For salon-quality results at home, work in sections, use leave-in conditioners, and finish with shine-enhancing products.
  • Top Styling Products for Thinning Hair: Expert Tips from Chiara Scudieri
    Chiara advises, “Avoid harsh alcohols and heavy waxes that can damage thinning hair.” Instead, use lightweight products like ICON India Dry Oil for shine, ICON Airshine for brilliance, and ICON Smooth for volume. ICON Cure Spray hydrates and improves elasticity, while powder texturizers add volume to sparse areas. Prioritize scalp care for healthier hair growth.
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  • “Just like with skincare, haircare should be approached with the same mindset of prevention,” says I.C.O.N. co-founder Chiara Scudieri.

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