Chris is Claravine’s Chief Product Officer and has more than 15 years in the digital marketing and data management fields – working as a consultant, brand and product leader for a variety of top companies. He now heads Claravine’s product vision.
Claravine's Data Standards Cloud has been integrated with Google Ads, Snapchat Ads, and Pinterest Ads Manager.
While clean, consistent marketing data are core to faster business decisions, ad platforms limit the ability to control or customize fields. The lack of control and alignment across these platform limits brands and agencies from creating unified measurement dashboards. By expanding our capabilities, we're able to ensure that there is uniformity and adherence to the taxonomy and rules our clients have put in place. We are also able to enrich the marketing data with the business attributes needed for measurement and insights while creating alignment across marketing and analytics teams.