Chris Fernandes | Source | Head of Legal at AppsFlyer

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Chris Fernandes

Head of Legal at AppsFlyer
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  • California's AB 3211: A New Era for AI Transparency in Marketing
    Chris says, “AB 3211 challenges brands to provide transparency and accountability, fostering consumer trust. Marketers should view these regulations as opportunities to enhance AI integration in content creation, ensuring it adds value while protecting consumers. Cross-functional AI committees will be essential to align AI use with company philosophy and compliance.”