Chris Gadek is the VP of Growth at AdQuick. He has a strong focus on ROI and efficient tracking of marketing programs and growth experiments. And for the last 10 years, Chris has been helping build and grow B2B software companies -- operating at the intersection of product, engineering, sales, operations, and finance teams.
Technology makes it very easy to add a person’s name to the introduction of an email. Doing this can result in more opened emails depending on how it is phrased. However, some recipients may feel their privacy is being violated with this practice if the phrasing is off. This can result in lost subscriptions or blocks. For this reason, it’s important to test personalization in a variety of ways to ensure that your message feels engaging and welcoming, not off-putting.2 February 2022