Chris Gadek is the VP of Growth at AdQuick. He has a strong focus on ROI and efficient tracking of marketing programs and growth experiments. And for the last 10 years, Chris has been helping build and grow B2B software companies -- operating at the intersection of product, engineering, sales, operations, and finance teams.
We asked our PR and growth experts to give entrepreneurs examples of positive PR campaigns amid scary world news. Check out their tips on how to spread enthusiasm with PR activities in times of a negative outlook on world events.
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There is no single method for improving customer experience, and effective strategies are often ignored. Read on for our experts' list of the most overlooked tactics for CX improvement.
Technology makes it very easy to add a person’s name to the introduction of an email. Doing this can result in more opened emails depending on how it is phrased. However, some recipients may feel their privacy is being violated with this practice if the phrasing is off. This can result in lost subscriptions or blocks. For this reason, it’s important to test personalization in a variety of ways to ensure that your message feels engaging and welcoming, not off-putting.