Chris Jensen | Source | EVP of Revenue at Ibotta
Chris Jensen
I lead Revenue and Operations for Ibotta, including a team of 250+ talented individuals in sales, account management and operations, and report to the CEO. My team is responsible for bringing to market Ibotta's Rewards as a Service (RaaS) solution in order to strengthen the ties between advertisers, retailers, publishers and consumers, leveraging best-in-class technology and real-time performance analytics.
I have spent my career serving mission driven companies. Prior to joining Ibotta, I served as Global Marketing Director for Whole Foods Market, building WFM's performance marketing function and driving more than $300 million in incremental revenue through the launch of new marketing vehicles. The gaps I identified in the card linked offer space while at Whole Foods inspired me to found Givella, a fintech-based marketing platform dedicated to deepening the connection between brands and consumers through a nonprofit giving incentive, which we sold to a European cashback company that was entering the US.
I speak frequently about these topics at major industry events.
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Ibotta
EVP of Revenue
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Tracking Consumer Patterns as CPG Prices Rise - The Food Institute
How are consumers changing consumption patterns as CPG prices rise? Ibotta EVP of RevenueChris Jensen discusses.
Podcast
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"With inflation becoming a leading worry of consumers, we’re seeing stores and brands take many different approaches to maintain their customer retention and deliver value. The grocery industry is deceivingly tough with incredibly low margins, and retailers are trying to find ways to maintain their low price reputations by changing their pricing strategies.
There recently was a trend of stores keeping rotisserie chicken at the same price, despite a 1.7% increase between May 2022 and June 2022 in the price of chicken. Stores used this strategy, loss leader pricing, to give the impression of still delivering value despite increasing the prices of other items.
Another example of this is retailers pricing items depending on frequency of purchase. For example, retailers will try to keep the prices of milk, bread, cheese, and cereal down (more frequently purchased items, where consumers are more familiar with the average price), and raise the price of spices (less frequently purchased items)."
