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Chris Lavigne | Source | Head of Production at Wistia

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Chris Lavigne

Head of Production at Wistia
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Chris Lavigne is the Head of Production at Wistia. He has dubbed the lighting technique, “lighting on the fly” and has proven that it’s not so much about the camera as it is the concept and basic techniques. Chris thrives on using creativity to work around constraints (think video for boring industries) and showing others how to ‘get loose’. When he’s not camera-in-hand, you can find him behind the wheel of a backhoe, snuggling with his dog Lenny, or reciting lines from Jurassic Park.

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  • AI Video Tools: A Creative Revolution or Industry Disruption?
    Chris sees AI tools like Sora as both a challenge and opportunity. "AI can streamline workflows and reduce costs," he notes, but realism remains a hurdle. The key to staying relevant is storytelling and creative direction. As AI evolves, it will enable more ambitious projects, but human creativity remains irreplaceable. Studios embracing AI will gain a competitive edge in the rapidly changing landscape.