Chris is the generator on a mission to empower first movers to win in digital commerce and beyond. As CPG eCommerce practitioner and advisor, he has led the eCommerce strategy, capabilities, activation and education at RB, WellPet, Kellogg’s and other top CPGs.
Less than a week after revealing it was dedicated to its one-day delivery investments despite their cutting into profits, Amazon demonstrated its willingness to sacrifice even more to bolster the customer experience, eliminating its $14.99 monthly grocery delivery fee for Prime Members. The waived fee covers foods delivered under the Amazon Fresh service, as well …
This has huge potential for U.S. and will undoubtedly be leveraged in the UK to advance its position there amidst greater online grocery penetration and more competition, once proven and confirmed in the U.S.