Chris Renner | Source | Global Head of Consulting at rEvolution
Chris Renner
Chris Renner has been at the forefront of sports and sponsorship brand marketing for over 30 years. He has worked with some of the biggest companies throughout Asia, Europe and the US, successfully guiding their sponsorship and brand building efforts. Renner's decades of sports sponsorship experience is expertly leveraged to the agency’s work outside of the U.S. Renner worked alongside rEvolution founder & President John Rowady at ISL Worldwide in the late 1990s. Prior to rEvolution, Renner, who has worked all over the world, served as CEO for World TeamTennis and was the head of sports marketing agency Helios Partners in Paris.
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rEvolution
Global Head of Consulting
started Jun 2023
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2024 Paris Games: Can The Olympics Finally Claim Financial Victory? (Part 2)
2024 Paris Games: Can The Olympics Finally Claim Financial Victory? (Part 2) | Global Finance Magazine
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2024 Paris Games: Can The Olympics Finally Claim Financial Victory? (Part 1)
2024 Paris Games: Can The Olympics Finally Claim Financial Victory? (Part 1) | Global Finance Magazine
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TOP sponsorship program faces a key inflection point as the Olympic Games embark on a period of opportunity
The International Olympic Committee’s TOP sponsors are focused on this summer's Paris Games and helping return the event to its former glory.
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“I remember on one of my first visits over to Chateau de Vidy in Lausanne, I was a wet-behind-the-ears sports marketer. And he would take us down to the Beau-Rivage or wherever after a hard day. And sometimes he might have lectured one of us, but he’d say let’s relax now, let’s have a drink, let’s smoke a cigar. Let’s talk about things. You just felt like he cared about us. He gave us a hard time when we needed it, but then he actually enjoyed our company, and we certainly enjoyed his. So it built a sense of teamwork.”
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“You’ve got a lot of teams playing, but you don’t have the rights to Argentina and France,” said Chris Renner, global head of consulting at rEvolution. “[TOP is] not cheap, but it gives you total flexibility.”
“You don’t have to think too far back to categories that used to be hot because of the competitive environment. Film: Remember Fuji and Kodak? Those categories are gone, and they came up with something new.”
“As long as they leverage a hopefully very successful Paris Games,” Renner said, “I like their odds.”
