Christena Garduno | Source | CEO at Media Culture
Christena Garduno
Christena has been an essential member of the Media Culture team since the business was founded as Koeppel Direct more than 25 years ago. She’s spent her career building the company from the ground up — leading with her forward-thinking vision for the agency and her willingness to take on any role, from accounting to media buying to new business. Christena’s dedication to making Media Culture a strategic, analytical, and trusted partner to clients has been the foundation for the agency’s growth and continued competitive success as the surrounding industry has experienced rapid change. Along the way, she has been recognized for her brilliant execution, including earning an Echo Award for her work with Turbo Tax.
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Media Culture
CEO
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Council Post: 15 Potential Game Changers For Underperforming Campaigns
When a campaign sputters and fails to achieve traction with target audiences, it’s time to take a hard look at tactics and outcomes to figure out what went wrong and what can be changed to turn things around.
Article
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A marketing campaign might not be generating good results as a result of targeting the incorrect audience or providing a bad offer. This can be fixed by testing multiple creative iterations using different unique value propositions and offers. Today’s advertisers have multiple opportunities to A/B test creative and copy quickly and easily on platforms such as Google Search and Facebook Ads.
