Netflix Price Hikes: Balancing Loyalty and Competition
Christena warns that Netflix's price hikes risk alienating subscribers, especially with 200+ competitors. She notes, "Price-sensitive customers may cancel, as 60% of U.S. households cut discretionary spending." The ad-supported tier could attract users if ads remain non-intrusive. Netflix must balance content quality with price increases, ensuring value aligns with rising costs to retain its 230 million subscribers.