Christian is the Head of Strategy at Waste Creative, a fan-first creative agency. With sixteen years’ experience in creative strategy, he began his career at the infancy of ‘online PR’ for movie clients like Universal, Paramount, Disney, and 20th Century Fox, then watched, learned, and evolved as it became social media. Christian's first big campaign was a viral stunt for The Ring 2, which terrified millions of unexpecting film-fans by making their phones ring as they watched the infamous cursed video tape.