Christian Selchau-Hansen | Source | CEO and Co-Founder at Formation.ai
Christian Selchau-Hansen
Christian Selchau-Hansen is the CEO and Cofounder of Formation.ai, an enterprise software company that optimizes the customer journey through personalized marketing experiences. A 20-year tech veteran, Christian has helped develop new products and drive growth at companies like Square and Zynga.
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Formation.ai
CEO and Co-Founder
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2021 Retail Predictions From Today's Industry Experts
No one is expecting an easy road, but there are signs that retailers are ready and eager to build on their experiences in order to emerge stronger and smarter from the pandemic.
Article
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Consumer loyalty has risen to new heights in the last five years, but it hasn’t been a boon for every brand. Garnering loyalty is increasingly difficult, especially with the economic uncertainty brought on by COVID-19. The need for brands to deliver real value has become more dire as shoppers evaluate purchasing decisions against personal safety and tighter household budgets.
