Christina Brady | Source | CEO and Co-Founder at Luster

CB

Christina Brady

CEO and Co-Founder at Luster
On the record
Represented by:
Share profile 
Link:
Bio
Edit

Christina is the CEO and Co-Founder of Luster, a pioneering gamified artificial intelligence tool for sales organizations. Luster delivers true Predictive Enablement™, leveraging data to predict and address skill gaps of each employee through personalized, simulated practice environments and skill drills. With nearly two decades of full-cycle sales experience and more than ten years of executive leadership experience, Christina has a proven track record of leading individuals and organizations to growth and profitability through creative, scalable, and targeted strategy. Previously, she served as the Chief Strategy Officer at Sales Assembly, Head of Sales Growth at Glassdoor, and Head of Revenue at Groupon, among other roles. Now, as CEO and Co-Founder of Luster, Christina is on a mission to transform the way go-to-market teams effectively learn at work.

Employment
Sign up to view all
Media
Sign up to view all
  • Luster Revolutionizes Sales Practice with First AI-Powered Predictive Enablement™ Technology - Silicon UK

    Luster, the first AI-powered Predictive Enablement™ technology, announces its official launch today. Powered by Luster’s proprietary generative AI discourse engine, the groundbreaking technology is poised to revolutionize sales practice, skill mastery, and performance. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240626537364/en/ Luster’s sessions dashboard showcases practice scenarios and rapid-fire skill drills based

    Article
Story Ideas
Sign up to view all
  • Sales Expert Christina Brady on Target Audience and Sales Funnel Mastery
    Christina emphasizes the importance of defining a target audience to establish a sales process. She advises identifying ideal customer profiles and reallocating resources to reduce churn. A well-structured sales funnel ensures consistent customer outcomes. "A main mistake is sellers trying to sell their product too quickly," Christina notes, highlighting the need for trust and problem alignment.
  • SaaS Growth: The Shift from Acquisition to Recurring Revenue
    Christina highlights that "retention is more crucial than acquisition" for SaaS success. Recurring revenue models offer predictable income, enabling better business forecasting and planning. Key metrics include ARR, NRR, and customer retention rates. Focusing on retention, upselling, and cross-selling within existing customers drives sustainable growth.
Recent Quotes
Sign up to view all

  • With Luster, sales teams can finally stop practicing on their customers. Until now, practice was only possible through person-to-person role-play or live prospect and customer calls, which meant sales teams had to practice on their customers or with others who couldn’t provide impactful feedback. Our proprietary Predictive Enablement™ technology is uniquely positioned to solve this problem. Luster not only predicts and closes individual skill gaps, enabling sales teams to sell better and faster, but it also provides quantifiable ROI for sales leaders to measure the impact of their training.

Headshots