Dr. Christina G. Chi joined the Carson College of Business (CCB) in 2007 and is Professor at the School of Hospitality Business Management (SHBM). She is also Hospitality Business Management Fellow and Research Insights Coordinator at SHBM. She teaches hospitality revenue management and accounting (undergraduate & MBA), service management seminar (MBA) and tourism seminar (PhD). Her area of research includes tourism marketing, travelers’ behaviors and hospitality management. Her primary research focus is on tourist satisfaction, destination loyalty, residents’ attitude and wellbeing, as well as tourism/hospitality sustainability issues. Her other research interests include generations/labor issues in the hospitality workplace, consumers’ food & wine consumption behaviors, customers’ complaint behaviors. Dr. Chi is well published in top tier tourism & hospitality journals.
Many travelers say they would prefer to stay at eco‑friendly hotels, but lodging facilities don’t benefit financially from acquiring certification for green business practices, new research shows.
Our work examines the gap between customers’ intent to patronize eco-friendly hotels and where they are booking nights. This is a critical issue for the tourism industry, which is facing internal and external calls to become more sustainable.