Christina Daves is a publicity strategist. Through her company, PR for Anyone® she shows people how to stop being the world's best-kept secret and generate exposure for their business.
She is the author of two bestselling books on PR.
Together with her clients, they have over 1 billion views and over $100 million in sales from free publicity.
She is also an on-air lifestyle expert, QVC guest host, and podcast host of Living Ageless and Bold, ranked top 5% globally.
PR and advertising are not the same thing. Advertising gives you control of your message, because you have paid to appear.