Christine Andrews | Source | Director of Retail North America, Global Food Division at NSF

“One new development is that many supermarkets now design and offer meal kits as part of their home delivery services, Offering this service via home delivery provides the convenience of a meal kit without the associated subscription, which can be seen as more palatable to the consumer. Whether online or in-store, use prime real estate to spotlight meal kits, like product displays or demos in-store and website banners, email, and social media. Consider using promotions such as coupons or weekly discounts to increase interest. With the holiday season coming up, take advantage of busy schedules by spotlighting meal kits as a fast, convenient way to prepare fresh meals." - Supermarket News, Feb. 27, 2023