Christine Barney is the Chief Executive Officer and Managing Partner at rbb Communications. Christine develops multifaceted corporate communications programs for both consumer and B2B brands such as DHL Express, Masterfoods, Thomson Reuters, Brown & Brown Insurance and Florida Power & Light. Her areas of emphasis include brand positioning, change management/M&A communications, reputation management and integrated marketing strategies.
What you stand for is more important than ever. Companies need to get their message out to both internal and external audiences. Employees are increasingly looking to their employers as “the number-one source of information.” They want to know how companies plan to address such hot-button topics as climate change and racial inequities.5 August 2021