Christopher Gillispie | Source | Founder & Head of PR at Red Studio

Christopher advises a 'blackout' period post-crisis to prevent further damage. He emphasizes direct outreach to affected parties and a public statement reinforcing zero tolerance for discrimination. On social media, he suggests a 'pause and review' approach to protect reputations. Christopher says, "A proactive, values-driven approach can be crucial for protecting reputations."

Christopher highlights Trump's "bold messaging and brand ownership," exemplified by "Make America Great Again," and his strategic use of controversy. In contrast, Harris's empathetic, precise communication builds trust and credibility. Her ability to pivot critiques into strengths offers a valuable lesson for leaders. Both styles underscore the importance of clear, confident communication and strategic risk-taking.

Christopher Gillispie of Red Studio emphasizes swift, clear communication for corrections. Prioritize errors diplomatically, avoid blame, and foster a positive feedback loop to maintain professional relationships with journalists.