Christy Saia-Owenby | Source | Founder & CEO at MOXY Company
Christy Saia-Owenby
Christy Saia-Owenby is a trailblazer in healthcare marketing and communication strategy, with a passion for transforming the connection between medical advancements and patient access. As the Founder and Creative Director of MOXY Company, she leverages her expertise in strategic marketing, social media management, public relations, and brand development to craft innovative campaigns that drive engagement, growth, and meaningful connections in the healthcare sector.
Christy’s approach is rooted in developing data-driven strategies that amplify brand presence and foster collaboration between healthcare organizations, medtech innovators, and medical professionals. As the first in Louisiana to earn the Mayo Clinic Social Media Network Bronze Fellowship, Christy’s pioneering spirit exemplifies her commitment to excellence and innovation in healthcare marketing.
A proud member of the Forbes Agency Council, Christy is recognized for her leadership in delivering impactful results and shaping the future of health communication. Her dedication extends beyond professional achievements, serving as an Advisory Board member for You Night Empowering Events, where she helps cancer survivors rebuild confidence and celebrate their resilience. Through her work, Christy continues to inspire the healthcare ecosystem to connect, engage, and thrive.
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MOXY Company
Founder & CEO
started Jan 2016
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Instagram: A Vital Tool for Healthcare Marketing Success
Christy highlights Instagram's visual appeal for sharing patient stories and educational content. She advises using location-based hashtags to attract local patients and engaging with followers to build trust. "Micro-influencers with engaged, niche followings are often more affordable," she notes, emphasizing authentic connections. Monitoring competitors and leveraging Instagram Insights can refine strategies effectively. -
AI Ads in Healthcare: Balancing Opportunity and Trust
Christy highlights potential risks of ads on AI platforms like ChatGPT in healthcare, emphasizing trust concerns. However, she notes, "if done thoughtfully, AI-driven ads could offer relevant, actionable information," enhancing user experience and healthcare outcomes. The key lies in aligning content with user needs while maintaining ethical advertising practices. -
Hashtags' Diminished Role in Social Media Discovery
Christy notes, "Hashtags don’t have the same impact they used to." Algorithms now focus on personalized content. Effective strategies include engaging content, using Reels, Stories, and geotags, and fostering authentic connections. Hashtags are just one part of the puzzle.
