Christina is an innovative and holistic leader focused on helping clients drive revenue growth and be prepared for ongoing disruption in a tech powered, people centric way. She has over 17 years of experience as a Consultant. CJ leads PwC's Customer Transformation practice with deep experience in digital advertising, digital sales, operating model design, go to market strategy, customer experience, org design and change management, and transformation at scale. She has robust capabilities in the areas of driving thoughtful and complete strategy through implementation for tech and media clients.