Claire Barrett is Head of Strategy at Thirst, creative partner to the world’s best and most ambitious beverage brands. With over 15 years’ experience in global brand building, working with clients including Remy Cointreau, Carlsberg Group and C&C Group, Claire inspires strategic work that gets hearts racing as much as it gets heads nodding. A big believer that weak messages create bad situations, Claire ensures strategic decisions are strong, simple and powerfully good, ensuring every piece unlocks commercial opportunity and sparks creative greatness.