Claire is the Associate Director of Content at Datassential. She leads a team of industry experts on Datassential's trend curve platform the Menu Adoption Cycle and creates all the inspiration reports housed in the report platform which includes looks at Megatrends within a wide range of categories.
It might not be called that, maybe it’s savory rice pudding, but something like that you might see in 10 or 15 years. This thing that was once a dish becomes a flavor because it makes it make more sense for different brands or different restaurants. Those two in particular, because they started with more of a plant-based trend, could have some interesting movement.22 December 2021