Claire Conaghan | Source | Associate Director - Content at Datassential
Claire Conaghan
Claire is the Associate Director of Content at Datassential. She leads a team of industry experts on Datassential's trend curve platform the Menu Adoption Cycle and creates all the inspiration reports housed in the report platform which includes looks at Megatrends within a wide range of categories.
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Datassential
Associate Director - Content
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Food flavors expand beyond their initial dishes as they go more mainstream
Mapo beans, Cacio e pepe potatoes and elote beyond corn, plus more on the ‘‘Marketer's Brief’’podcast with Datassential's Claire Conaghan.
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It might not be called that, maybe it’s savory rice pudding, but something like that you might see in 10 or 15 years. This thing that was once a dish becomes a flavor because it makes it make more sense for different brands or different restaurants. Those two in particular, because they started with more of a plant-based trend, could have some interesting movement.
