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Clare Dorrian

Chief Marketing Officer at SugarCRM
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Clare is the Chief Marketing Officer at SugarCRM. She is a creative straight-talker and strategic detailer with over 15 years experience in leading high-performing global marketing teams. Clare is known for energy and commitment to teamwork and helping employees connect to their passion and purpose every day.

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  • CRM Evolution 2025: AI-Driven Integration Boosts Business Growth
    Clare highlights the trend of integrating CRM with ERP systems, powered by AI, to enhance efficiency and revenue growth. She emphasizes the importance of user-friendly CRM features and AI-driven revenue intelligence to streamline workflows and deepen customer relationships. Clare notes, "The key to impactful CRM is practical AI application, ensuring high user adoption and business alignment."
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  • Sugar is honored to be selected as the marquee ‘Best Overall CRM Company’ award winner for the third consecutive year. CRM for sales and marketing automation is fundamental to driving seamless customer experiences. Sugar is proud to be at the forefront of AI transformation in the CRM industry to make the hard things easier for today's sales, marketing, and customer service professionals.

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