CC

Colin Chow

Global Managing Partner at TwentyFirstCenturyBrand
On the record
Represented by:
Share profile 
Link:
Bio
Edit

Colin is Global Managing Partner at TwentyFirstCenturyBrand (21CB), a brand and marketing consultancy that builds the most influential brands of our time. Colin is responsible for leading the U.S. business and team, while guiding clients like Headspace, Instacart, Walmart and Brex.

Prior to 21CB, Colin ran the west coast offices and eventually became CEO at Redscout, a strategic innovation consultancy whose client roster included Airbnb, Netflix, and Nike. Colin also previously served as Managing Director for Sterling Brands where he led brand and innovation projects for clients including Google, MSNBC and Visa. Before finding his true calling in brand strategy, Colin started his career as a management consultant at McKinsey & Co.

Born in Montreal, raised in LA, forged in NY, and tempered in SF, Colin is a “diagonal thinker” whose degrees from Yale in Law and Art History are useless except when arguing over the true meaning of beauty.

Employment
Sign up to view all
Recent Quotes
Sign up to view all
  • "...brand strategy can and should play a foundational role in ensuring a company is set up to succeed. Whereas brand is an outcome, brand strategy defines the choices that any startup must make in order to achieve its business ambition. A rigorous and comprehensive brand strategy will accelerate business performance..."

  • "When our team at TwentyFirstCenturyBrand creates foundational brand strategies for clients, customer experience is one of the most impactful ways to bring the brand to life. It reflects our belief that brand is not just a "marketing object", it's the foundation for every part of the business, from product to people to purpose."

Headshots