Colin Cooper | Source | Co-Founder - Co-CEO at Illuminate XR

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Colin Cooper

Co-Founder - Co-CEO at Illuminate XR and 2 other companies
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I’m Colin Cooper. Business growth expert & Human Behaviour analyst with 20+ years of proven business success. I specialise in implementing growth strategies for businesses based on predictable consumer behaviour. Anyone can implement my 3 core strategies. As proven for the last 20 years, in 38 countries, 100’s of industries, for 1000’s of businesses from Start-ups to Fortune 500’s. As an entrepreneur, investor & mentor, I’ve dedicated my life to Behavioural Science, Business Strategy & tools like AI, Machine learning & automation to achieve accelerated growth.

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  • AI Content Dominance: Over 80% of Online Material Now AI-Generated
    Colin says, "Over 80% of online content is AI-generated," with AI tools leading in written content, images, audio, and video scripts. Detection is challenging, especially as AI models trained on books make it harder to spot AI-generated material. The rise of AI content raises concerns about misinformation and trust erosion in digital and physical media.
  • AI-Induced Recession: The Urgent Need for Human Skill Development
    Colin warns that "mass job losses are inevitable without investment in human skills like curiosity, critical thinking, creativity, and emotional intelligence." He argues companies must shift focus from job titles to capability profiles, using AI and XR to enhance these traits in their teams, ensuring long-term economic stability.
  • AI's Impact on Beauty and Wellness: Balancing Tech and Human Connection
    Colin notes the challenge for smaller brands to maintain emotional connections as AI tools like ChatGPT gain popularity. While some brands find AI beneficial, others feel pressured as younger audiences lean towards tech over human interaction. Colin offers strategies to help brands stay human in an AI-driven world.
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