Colton Pace | Source | Co-Founder & CEO at Ownwell
Colton Pace
Colton is one of Ownwell’s founders and now serves as CEO. Managing billions across diverse asset classes, he spearheaded investments in pioneering companies such as Redfin, Uber, and Spotify. Colton's vision for Ownwell stems from his drive to democratize real estate wealth-building tools, bridging the gap between sophisticated investors and everyday property owners. Passionate about fostering entrepreneurship and facilitating impactful connections, he balances his professional pursuits with aquatic leisure activities.
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Ownwell (https://www.ownwell.com/)
Co-Founder & CEO
started Jun 2020
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Property Taxes Too High? Here’s How to Lower Your Bill
About half of all taxable property in the U.S. is over-assessed. Here's how to challenge your bill.
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Why Property Taxes Are Going Up—and How to Cope
“Unless there’s legislation to reduce property tax rates, tax bills go up when your home value rises,” says Colton Pace, CEO of Ownwell, a company that helps homeowners address property tax issues based in Austin, Texas.
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Study: Majority of lower-priced homeowners don't appeal higher property taxes
Fear of paying more and naivete plague many U.S. homeowners who still don't know they can appeal to avoid paying high property taxes.
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Homeowners Struggle with Property Tax Increases: 86% Appeal Success Rate
Colton reveals that 74% of homeowners worry about tax hikes, with 66% facing unexpected bills. Ownwell's 86% success rate in appeals saves clients an average of $1,102. Many feel their assessments are unfair but lack the knowledge to challenge them. Rising costs impede financial planning, emphasizing the need for education on appealing inflated assessments. -
Austin's Rising Costs: A Challenge for Retirees in 2025
Colton explains, "Austin's booming tech industry and population growth have driven up housing costs." Despite no state income tax, high property taxes challenge affordability. Retirees should consider property tax exemptions and the 15.1% apartment vacancy rate. Proximity to medical facilities and social opportunities are also key factors for those considering a move to Austin.
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We are on a mission to make the costs of real estate ownership more clear and equitable. We believe that regardless of expertise or financial status, everyone should have access to the information, tools and resources to manage their property taxes like a professional.
