I have spent the last 20 years innovating in media tech, designing and launching products to exploit emerging media channels. I've led pan European research teams, designed, developed and launched media solutions and related client services. These include world first solutions for Facebook, Instagram, Twitter, Pinterest, radio and music. I have successfully delivered solutions for many of the world's leading brands including Unilever, Expedia, TripAdvisor, AirBnB, Marriott, Marks & Spencer, JD Sports and some of the world’s leading agencies including MEC, Performics and Havas.
With consumers still limiting their trips to the grocery store and being as efficient as possible with their time in the store, they are craving digital experiences that are convenient, relevant, and personalized. By transforming print circulars into tailored, shoppable digital experiences on mobile, marketers can meet consumers where they are and adapt their digital offerings to meet consumers’ omnichannel preferences.14 April 2021