Corie is the Vice President of Communications and Sustainability at NTT DATA. She leads global analyst relations, media relations, social media, and sustainability efforts. Corie previously created and led a PR practice as Media Director for Dell Services and worked at PR agencies in San Francisco and New York, where she drove communications programs for tech-focused clients.
A growing number of IT organizations are deploying green computing initiatives. Here's how to ensure sure that your project will actually meet its goals.
Recognize that issues material to your enterprise and employees may be different. For example, organizations may prioritize reducing risk related to climate change, while their employees may be more concerned about safe working conditions. With this understanding, you can identify near- and long-term objectives for your green computing initiative and how to measure and report them to your stakeholders to gain buy-in and support.