I have over 10 years experience in a variety of online media and digital marketing specializations including paid media advertising, magazine publishing, online editorial, content marketing, experiential marketing and influencer and PR marketing. I base my success in online spaces around three central philosophies –
1. Hedge your bets on a short attention span
2. Never get too comfortable in what’s now
3. Always stay ahead of what’s next.
I am the 2021 Gold Medal recipient of the ACE (Achieving Communications Excellence) Award for Best Social Media Campaign / Use of Influencers for Courvoisier's "Honour Your Code" Campaign, beating out the likes of McDonald’s, KIA and Lise Watier.
I am currently leading digital strategy across a variety of clients at Toronto-based agency PRAXIS PR and Los Angeles sister agency Curium. Clients include SodaStream Sparkling Water, Courvoisier Cognac, Gallo Wines, and many more. However, despite extensive experience with widely recognized name brands, I am most excited about launching new products, brands and innovations. This year, I am thrilled to be supporting the North American launch of Chargel, a unique athletic pre-workout gel drink produced by Japanese legacy Morinaga America Inc, the makers of Hi-Chew.
I also run my own business helping creative entrpreneurs synthesize their ideas into compelling brand positions to better position themselves in the marketplace.
Areas of expertise include: Social Media (current platforms & innovations), AI, Web3 & Entertainment Technology
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