Cornelia Reitinger | Source | Head of Advertising Business Development at SAS

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Cornelia Reitinger

Head of Advertising Business Development at SAS
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Cornelia Reitinger is Head of Advertising Business Development at data and AI provider SAS (www.sas.com), where she drives the adoption of SAS 360 Match across retail media, commerce media, and traditional/streaming media.

With nearly two decades of experience in AdTech, she has worked for several start-ups that were successfully acquired by Microsoft, Nokia and Meta, contributing to innovations in video advertising and data activation.

Throughout her career, Cornelia has been part of the AdTech industry’s most pivotal transformations, from the rise of programmatic advertising and video streaming to navigating data privacy shifts and leveraging AI-driven innovation.

At SAS, she focuses on delivering advanced AdTech solutions that empower organizations to drive revenue while preserving a high-quality customer experience.

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  • SAS
    Head of Advertising Business Development
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  • Retail media drives personalized consumer offers – and revenue

    “In 2025, consumer banks will make a significant move into retail media, following models set by Chase, Revolut and PayPal. By incorporating personalized third-party offers using their high-quality, first-party data, financial firms will be able to offer tailored promotions that blend with in-house offers and services. This will not only deepen customer engagement but also create new revenue streams and position banks as important players in the evolving retail media landscape.”

    -- Cornelia Reitinger, Head of Advertising Business Development, SAS

    [from https://www.sas.com/en_us/news/press-releases/2024/december/banking-predictions-2025.html]

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