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Courtney Addy

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Courtney Addy is on a mission to raise human potential. She founded The Beacon Collective to bring highly integrative and deeply embodied generative coaching techniques to conscious leaders.

Prior to founding The Beacon Collective, Courtney began her career at General Electric, quickly ascending the corporate ladder to become the CMO of GE Capital at the age of 38. Upon its dissolution, she went on to unify the GE company-wide brand strategy for the Industrial Internet. Delivering its flagship Minds + Machines event on 3 continents and launching the very first developer conference for predictive analytics.

Following her GE Career, Courtney continued to pursue her passion for marketing. As CMO for the luxury textile company Annie Selke, she was instrumental in rebalancing their omnichannel mix from wholesale to direct to consumer to achieve incremental margin lift. Most notably, she kept the cash flow flowing during Covid. Donning her boxcutter and overalls, she hit the warehouse. Learning to drive a forklift to pick, pack and ship goods to the delight of homebound customers.

She then answered the call of Joe Yakuel to build out the growth division of the performance marketing company, WITHIN. Adding new revenue streams and service offerings across influencer, affiliate, lifecycle, SEO and marketplace channels.

She is certified by the International Coaching Federation (ACC), Positive Intelligence (CPQC) and Lumina Learning. She is a student of the Generative Knowledge Institute and International School of Human Design. Additionally, she holds a Foundational Level Certification from the Mind Body Spirit Release Academy. She has an executive partnership with Canyon Ranch where she hosts annual retreats in their properties in Lenox and Tucson.

She is a Top Executive Coaching and Top Leadership Development Voice on Linked In.

Her client roster c-suite executives at companies that include: GM, Elissor Luxxottica, Major League Soccer, Go Fund Me, Harvard, IN8bio, Optum, Leaf Home, Making Moves London, Desai Companies, and more.

She lives on a farm with her family in Western Massachusetts where her adventures as an "accidental farmer" continue to unfold.

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