Craig Kronenberger | Source | Founder, CEO at Stripe Theory
Craig Kronenberger
Craig is the Founder and Chief Executive Officer at Stripe Theory. He has long recognized the boundless potential for digital technology to disrupt and improve processes across all industries and his primary focus is the protection and promotion of reputations major brands. Craig has long recognized the boundless potential for digital technology to disrupt and improve processes across all industries and his primary focus is the protection and promotion of major brands' reputations.
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Stripe Theory (https://www.stripetheory.com/)
Founder, CEO
ended Dec 2024 -
Startup Studio Insider (https://www.startupstudios.com)
Founder
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Everyday Creators, Not High-Priced Influencers, are More Effective at Influencing Purchase According to New Study
Stripe Theory (Stripe), an Atlanta-based, data-fueled digital marketing agency trusted to lead influencer campaigns for some of the U.S.'s biggest brands, has published a new whitepaper, "The Fall of the Influencer and the Rise of the Everyday Creator."
Article
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The global influencer market value topped more than $21B last year, but despite the mountains of money brands spend on influencers, many aren't seeing ROI, especially with the right audiences. While partnering with the latest digital darling may seem like a surefire way to drive brand visibility, if the influencer isn't an authentic extension of the brand, both money and credibility can be squandered.
