Cristian Grossmann | Source | Author of The Rise of the Frontline Worker and CEO at Beekeeper

Cristian Grossmann

Author of The Rise of the Frontline Worker and CEO at Beekeeper
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Cristian Grossmann, the author of The Rise of the Frontline Worker, is a tech entrepreneur whose company Beekeeper has raised $196.5M in funding and supplies its mobile productivity and collaboration platform to some of the world’s biggest and best-known organizations, including Heathrow Airport, Domino’s Pizza, and Hilton Hotels. Cristian, a former frontline worker himself, understands first-hand the technology that is required to make the frontline workforce more effective. Prior to founding Beekeeper, he worked for Accenture on high profile international projects in the field of IT Strategy for the financial and public sectors. Cristian studied Chemical Engineering and got his Ph.D. in Electrical Engineering, both at ETH Zurich. Before moving to beautiful Zurich, he was born and raised in an entrepreneurial Swiss-Mexican family in Mexico City.

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  • The disconnect between employers and their frontline employees is at an all time high, causing staff shortages and burnout that comes at a hefty economic price. This round of investment validates Beekeeper’s mission to tackle this disconnect and overcome the crippling status quo it creates.

  • In 2023, companies will make frontline success a priority. They will work to close the frontline disconnect that drives high turnover and low employee engagement. This requires a wholistic approach that will include immediate action to: Provide frontline teams with more stability, predictable shifts, and support of their basic needs; Increase engagement through 2-way communication and collaboration across teams; Improve training and development opportunities for frontline managers and supervisors; Provide a clear path to advancement for frontline workers; Deliver mobile-first technology that combines communication, employee services, and productivity into one, complete system built for frontline teams.

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