Crystal Etienne | Source | Founder and CEO at Ruby Love
Crystal Etienne
Crystal Etienne is a black female angel investor, businesswoman, and founder of Ruby Love: a femtech company that supports women living their best lives, even while on their period or suffering from bladder incontinence. Disappointed by the options available when trying to help her daughter navigate her first period, Crystal spent years testing prototypes to get the right design, materials, and technology in relentless pursuit of creating period-proof underwear and apparel that should never stop women from doing, being, and going. Bootstrapped with an initial investment of $25,000, Crystal launched Ruby Love on December 5, 2015, growing the company to over $50M+ in the first five years.
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Ruby Love
Founder and CEO
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Black female entrepreneurs receive just 0.0006% of funding. We spoke with the founder of Ruby Love, who raised $15 million, about why.
Crystal Etienne, the founder and CEO of a femtech firm that develops leak-proof clothing, says women need to break into the tech industry proactively.
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This Founder Bootstrapped To $10M, Now Raises Series A To Disrupt Period Apparel
Ruby Love, the Femtech e-commerce for period underwear and swimwear just closed an exciting funding deal totaling $15M from The Craftory, with an initial Series A funding of $8M.
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Ruby Love Founder Crystal Etienne Launches CaJE, a New VC Firm to Support African American Female Founders
Crystal & Jean Etienne, CaJECo-founder Image: CaJE In 2016, Crystal Etienne foundedRuby Lovea period apparel company. With very little funding, she bootstrapped the company from its humble beginnings to over$10 millionwithin...
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Ruby Love Revolutionizes Period Swimwear with Leak-Proof Technology
Crystal says Ruby Love's swimwear offers "up to 8 hours of leak-proof protection" with multi-layer technology. Designed for comfort and durability, it features breathable, moisture-wicking fabric and a sleek design. Ideal for teens, heavy flow, and competitive swimmers, Ruby Love ensures confidence and style. While requiring cold wash and air dry, its performance makes it a worthwhile investment.