Curt Larson | Source | Chief Product Officer at Sharethrough
Curt Larson
Curt has over 20 years of career experience in technology and product management. After spending 5 years at Deloitte Consulting managing large-scale systems implementation projects, he led the rollout of new mobile handsets and services for Vodafone Japan. He then moved to Silicon Valley and led several product management teams, including as a founding employee at Jibe mobile (now Google), growing and taking RingCentral public, and 8 years at Sharethrough, where he led the creation of the first native exchange and guided Sharethrough to a programmatic business model.
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What Google is trying to do here is eliminate the whole idea of a separate mobile, desktop, display, native, video, et cetera, strategy. Their central proposition is: give us all your assets, tell us what success looks like for your campaign and our engine will figure out the right creative for the right user on the right device at the right price.
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Google aims for more immersive ads and better AI optimizationThe expansion of visual search for mobile shopping comes as smartphones drive e-commerce growth and TikTokinfluences the space.
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Sharethrough
Chief Product Officer